On May 28-29, 2015 Harman Kardon visited Google I/O in San Francisco to encourage developers to use the new SDKs and APIs. Using street teams and live product demos as developers stood waiting in line and creating private events at local coworking spaces, we engaged over 300 developers and increased our engagement by 150%.
- Identified developers, startups & companies interested in creating tangible solutions using the SDKs.
- Flagged champions who will advocate about their SDK experience with invest to help improve the SDK and support experience to be more developer friendly.
- Increased our credibility with the developer community.